Since 2012, Exaltare has partnered with entrepreneur and family-owned businesses in the franchise and consumer sectors.

Planet Fitness


Planet Fitness

ECP PF is one of the largest franchisees of Planet Fitness, the leading health-club chain in North America.


As the first institutional capital in the system, Exaltare accelerated the consolidation of a fragmented franchisee base through strategic acquisitions and new club development.


Exaltare led the company as the interim management team for two and a half years after closing. As the business scaled, we elevated the next generation of management to leadership and supplemented the leadership team with additions, including David Humphrey, the former CEO of Massage Envy.


We professionalized the business and added standard processes, metrics, and incentives to drive repeatable behavior and reinforce cultural change.


Before executing a successful exit in 2021, Exaltare grew club count from 15 to over 100 and expanded the footprint from a single market to seven geographies, which led ECP-PF to become one of the leading franchisees of Planet Fitness.

Urban Air Amusement Park


urban air logo

Exaltare Capital Partners Invests in Urban Air Adventure Parks

Urban Air Adventure Park is the nation’s preeminent indoor theme park with more than 200 locations open or under development, across the country. Each adventure park is equipped with unique and patented attractions that can only be found at Urban Air, providing a one-of-a-kind experience for thrill-seekers of all ages. From patented technology to market-shattering attraction innovation to building an easy-to-execute QSR inside a theme park, Urban Air is the most innovative brand in the industry.

Exaltare brings deep and relevant expertise based on its track record of successful North American consumer health and wellness investments. Having worked with Exaltare before Good Feet, I know first hand how well Exaltare collaborates with its portfolio companies, seeking to add value while allowing the company to operate the business on a day-to-day basis.

Richard Moore, CEO

The Good Feet Store

Good Feet Store


The Good Feet Store

The Good Feet Store

Arch support franchise stores throughout the United States.

 Starting your business and growing it for 23 years left me wondering what is next. After getting to know the Exaltare team, I liked their approach and consistent track record of growing their investments, which gave me comfort that my company would be in good hands. In the year following the transaction, they have set up the company for rapid growth, and I am excited to watch the company and my employees grow in the coming years!

Arnold Pereira, CEO

The Good Feet Store

UniWax Logo

Headquartered in Aventura, FL Uni K Wax is a leading franchisor and operator of waxing studios, with 32 franchised and 2 corporate locations in FloridaNew YorkNew Jersey, and Texas, and produces a proprietary all-natural elastic wax. 

Uni K Wax is a beloved brand with a loyal customer base. I am delighted to partner with Exaltare and Noemi to bring the company’s proprietary all-natural elastic wax to a broader audience. The sky is the limit when you have an industry-leading product, strong studio economics, and passionate franchisees.

Heather Elrod, CEO

Uni K Wax

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Exaltare Capital Management
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