Orange, CT (March 27, 2019) – ECP-PF Holdings Group, Inc., a Planet Fitness franchisee with over 90 Planet Fitness locations across the U.S. and Canada, including 28 Planet Fitness locations in Connecticut, has announced that it acquired four current Planet Fitness locations in Branford, East Haven, Guilford, and Hamden from Jerry Mastrangelo, Michael Katz, Sr. and Michael Katz, Jr., who were franchisees since 2004. This acquisition is the third acquisition completed in 2019 by ECP-PF Holdings Group, Inc., expanding the Company’s footprint to 98 locations.
Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by providing its members low-prices and unbeatable value in a relaxed Judgement Free® atmosphere that allows people of all fitness levels the opportunity to pursue an active, healthy lifestyle.
ECP-PF Holding Group, Inc’s CEO, David Humphrey said, “We’re excited about the opportunity to expand our company’s footprint further throughout Connecticut”. He added, “This acquisition allows us to build upon successful locations, continuing to provide Connecticut a safe place to work out with state-of-the-art equipment, free fitness training, and the wonderful amenities of the Planet Fitness Black Card Spa.”
ECP-PF Holdings Group, Inc’s Senior Vice President of Operations, Joe Pepe Jr. said, “We continue to be committed to providing an exceptional customer experience through our clean and comfortable Judgement Free Zone, and maintaining our status of being the fitness choice in each community that we serve.”
About Planet Fitness
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of March 31, 2019, Planet Fitness had more than 13.6 million members and 1,806 stores in 50 states, the District of Columbia, Puerto Rico, Canada, the Dominican Republic, Panama and Mexico. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 95% of Planet Fitness stores are owned and operated by independent business men and women.
About ECP-PF Holdings Group, Inc.
ECP-PF Holdings Group is based in Orange, CT. It is one of the largest Planet Fitness Franchise ownership groups, currently operating more than 90 locations across Canada, Arizona, Connecticut, Georgia, New Mexico, New York and Tennessee. It is owned by Exaltare Capital Partners, a Boston, MA based private equity firm that invests in owner-managed, family-controlled businesses in the consumer sector.